At Breach Secure Now, we’ve been thinking about and working on solutions that address the need for MSPs to lead their clients through the Productivity Revolution. With that in mind, we’re excited to share about the expansion of our cybersecurity training to include Microsoft 365 productivity training.
One of the advantages of merging cybersecurity and productivity training is the power it gives our MSP partners the opportunity to lead with a positive message, thereby overcoming the resistance many SMBs may have towards cybersecurity.
Many have realized that selling cybersecurity solutions can be challenging. It often involves delivering a somewhat negative message to clients, focusing on the consequences of a security breach and the potential financial and reputational damage it could cause.
It typically sounds something like this: “If you don’t implement security training, vulnerability scanning, etc., an employee may make a mistake that will cause a data breach. And data breaches are expensive and painful.”
Understandably, this can prevent SMB clients from getting too excited about any of it.
Positive and Proactive Messaging
On the flip side, productivity training carries a much more positive message. It’s all about empowering employees to leverage the tools they already have access to, enabling them to work smarter, faster, and more efficiently.
Imagine this pitch instead: “Help your employees master the tools you provide, and watch as they accomplish more in less time. Maximize your ROI on Microsoft 365 spending. More productive employees mean higher profits and increased output without the need to expand your workforce.”
By integrating cybersecurity and productivity training, our Breach Prevention and Productivity (BPP) program will offer a seamless entry point for clients. This provides them with the dual benefits of enhancing productivity while fortifying their cybersecurity defenses.
We’re not just safeguarding data; we’re empowering businesses to thrive! Are you ready to become a Breach Secure Now partner? Let’s embrace the Productivity Revolution, one keystroke at a time.
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